Business had been booming at Waving Colors, Ltd. The millennial ma & pa shop started customizing flags in the year 2000, just a year after the founders graduated from Apollo High School in St Cloud, Minnesota. They employed a couple friends and, by autumn of the following year, mortgaged a warehouse to account for a spike in orders for Old Glory, black M.I.A. flags, ‘never surrender’ messages that sometimes bordered on the anti-Islamic vibes of those who generalized Osama Bin Laben’s effect on at least a quarter of the world’s population. Jenny and Jim (not yet a ma & pa) would receive donations of fabric and machinery from local chapters of the Daughters of the American Revolution, VFW, Rotary—all with a blanket assumption that the company would add to the unifying message of George W and Mayor Giuliani: you’re either with us or with the enemy, and clearly that enemy was no one Minnesotan.
The website, when Jenny convinced Jim of the merits of the internet, would manifest their stock and reassure that every flag was sewn with careful interest in the seams—the swathes discreet and any stenciled items rolled by hand. Machines would guide the intricate weave of stars and eagles clutching arrows, olive leaves. These were standard fare, but the fun would come in customizing.
“Like the nation of your motorboat,” Jim quipped, pointing to the fluttering of ‘Loony Bin’ on the stern of a pontoon, the floating image of the state bird stitched below the words.
High School teams—their alma mater not doing justice to their sun god, or the crosstown rival Tech H.S. trying to put more ‘bite’ into their tiger—compelled a bunch of crowdsourcing, and parents paid good money for original designs at Waving Colors, Ltd. In ways, the company would rather make a few of any type than whole-hog mass produce. The goal was not to compete with Costco and their Made in China crap, rather to excite the chance to co-create in the upper Midwest of America.
Jenny faced it first, cornered in a bar she didn’t frequent: “why you making Somali flags, when them that’re here have no love lost for that failed state.”
“You mean the blue field with a central white star? That’s been around since I was a little girl—lots of my friends are second-, even third-generation immigrants.”
“Don’t doubt that, but... they’re here now. I wouldn’t enter their territory to plant the stars & stripes.”
“Well,” she measured how many drinks had been had, “the Horn of Africa has suffered too many punctures of flag poles not their own. Jim an’ I—”
“The Russians, y’mean. I saw Blackhawk Down and, shi-it, the mess was never ours to wrangle with. The Russians handed out Kalashnikovs like they were—”
Jenny stopped him there: “like they are not the meaning in the flag. And maybe that’s why our good neighbors here are waving a reminder to the world, that anarchy is not what they promote—”
“What in hell d’you know more than anyone?”
Jenny walked away, and, later when she talked this through with Jim, they decided their more-than-ma & pa shop needed more security: she was five months pregnant, and he had also faced such run-ins with the less-than-satisfied.
Spring of 2017, a clash of orders came their way: some in the community were heading west to Standing Rock, straddling the Dakotas, in support or disagreement with the tribe. “Hey there, Jim, you gotta know: God put dinosaurs on this planet to let us drill for oil.” And though Jim could’ve cited another customer’s point of view—that Indians had their Reservation rights precisely to prevent another ravishment from whites—he shrugged instead.
“Not my issue. But we also don’t want hatred bannered on our products, so...”
“Nothin’ hateful ’bout this phrase.”
“‘MOVE, OR DIE LIKE DINOSAURS’? Like, that is how you want your grandchildren to remember you?”
“Leave them out of it. Just make the fuckin’ order.”
The bigot left, and since neither he nor Jim signed anything, the latter pretended to forget.
Happier were the Covid years, when negotiations couldn’t occur face-to-face. “I’d like, Ms Jenny, to put a Pegasus outside my windowsill,” an email glowed, “to stand up to this chimera we all face.” Done, delivered with mask-and-distance protocol.
“I don’t need a flag,” another wrote, “as much as fresher drapes to make me feel a part of normal life again—a Twins throwback, for when they won the World Series, or Granite City Days, struggling to keep events on Zoom.”
George Floyd was murdered in May, and by June, banners and flags to rouse a nation were in huge demand. Jim and Jenny and their apprentice son Jason headlined their website accordingly: “we know and grieve and surely care that you will have in hand exactly what you need.” Orders for ‘Blue Lives Matter’ left them in a quandary, because refusal would land them in legal trouble—like the Indiana cake-maker who wouldn’t honor same-sex weddings. But through these threats, the family kept optimistic. January 6th banged on their door, and the company could honestly say: “we’re overbooked.”
Jason grew despondent, though, as month by month the business was his to commandeer. Jenny was preoccupied with an unexpected baby, and Jim took his fears of fathering again to daily rounds of golf. Their forty-some employees were on autopilot, but someone still had to call the shots.
Gambling their insurance policy, Jason planned one winter night to dress in layers, don a beard, pull a red cap visor to obscure his eyes and—pretending not to know where all the cameras were perched—he broke into the warehouse. No flamboyance, manifesto, flag to wave, Jason poured two canisters of gasoline on boxes here and contraptions there. He lit the puddles and seemed to pause in a sort of prayer, maybe for remorse he felt the world has rarely shown. The flames rose fast, if his exit was slow.
Daniel Martin Vold Lamken (2024)

